Optimization sounds the best thing in the world. Getting more of what we want.
Moreover, as will be shown in next post, optimizaiton is central in many modern institutions and systems.
But in most cases, optimization involves optimizing for a specified parameter, thought to be most important, while indirectly damaging to a certain extent some other parameters.
Miscalibrating of your target parameter is a central problem. Suppose, you optimize your life for money, for example, and you may lose many other things (you may win other things, too, but the point is that when you aim vehemently toward a single thing you lose some others in the way).
The known saying says "life is what happens when we are busy doing other things".
A company optimizing for quarterly reports may sacrifise long term goals for this.
Nassim Taleb shows, that much of the 2008 financial meltdown is a result of vehement optimization.
There were endless more and more sophisticated structuring of things, until some miscalibration misfired. But the damage of the seemingly docile ooptimization and sohistication lead to disaster.
Problem 2: Other people's optimization.
When others optimize for you, we do not expect them to live up my wants and interests.
But when the company trying to grab my attention is optimizing, I am much more of a victim. They fight me optimally. Their sale persons, attend highly op0timized courses on how to exploit every psychological quirk I have to enslave me (or at least annoy me optimally)
An interaction between any optimized system and a natural less optimized individual, may create a big difference in power by the sheer force of optimization by the stronger party.
A small difference may create a bigger different in results.